History and background of Prada. The Prada label was begun in 1913 by Mario Prada when he began selling shoes, leather handbags and trunks. He opened two boutiques in Milan after experience in Europe and U.S.A. The classic Prada suitcase was made of heavy walrus skin but as plane travel made heavy suitcases impractical, the company started to make lighter bags and high quality items made of crystals, tortoise shell and wood.