Born in 1881, craftsman's son Guccio Gucci founded the House of Gucci as a saddlery shop in Florence in 1906. Guccio's first talent was his craftsmanship in leather goods. He started out selling leather bags to horsemen in the 1920's and progressed to luxury luggage as his clients graduated from equine transportation to horseless carriages and progressed to luxury luggage as his clients graduated from equine transportation to horseless carriages. In 1938 Gucci opened their first retail shop on the Via Condotti in Rome.
