History and background of Creed. In 1760, in London, James Henry Creed founded the House of Creed. It rapidly grew a favourite with the English Court and Queen Victoria appointed Creed an official supplier. Soon, the House of Creed was chosen by all the courts of Europe : from Napoléon III, Empress Eugénie, Francis-Joseph, Elizabeth of Austro-Hungaria to Chritina of Spain