Escada's history

Dividing up the work was easy, Margaretha Ley was in charge of the creative part while Wolfgang took care of the 'rest' – finances, sales, marketing and production, the company soon became a major success. What were the reasons? This can be explained in four words: color, elegance, quality and fit.  An era came to an end with the death of Margaretha Ley. Turbulent times followed. After the crisis was resolved, ESCADA became successful once again and evolved from a fashion label to a luxury goods brand. Incidentally, people often wonder whether there is some unexplained abbreviation behind the name, The truth is, ESCADA was the name of an Irish thoroughbred race horse.

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